BrandPartners Group Inc. (OTCBB: BPTR) provides a range of brand-building services and products to retail banking and traditional retail sectors through its wholly owned subsidiaries, BrandPartners, BrandPartners Europe, and Grafico Incorporated.
BrandPartners Group is committed to achieving profit growth through both acquisitions and organic growth. BrandPartners Group enhances the value of its investments in the companies by providing them with capital to finance their growth, facilitating subsidiary managements to maximize their operating strengths and assets in their particular marketplaces, and leveraging the synergies of the extensive network of business contacts for the benefit of all partner companies.
BrandPartners Group was originally incorporated in New York in 1984 under the name Financial Performance Services Group, Inc. and at that time it was primarily engaged in offering banking institutions a range of proprietary sales and marketing products, strategic planning and product consulting services and financial software products. The company reincorporated in Delaware in 2001 under the name BrandPartners Group, Inc.
On January 16, 2001, BrandPartners Group acquired Willey Brothers, Inc., a leader in the design and implementation of retail environments for commercial banks and financial services firms. In April 2005, Willey Brothers changed its name to BrandPartners to align its identity with its corporate parent and to better reflect the company’s expanding range of brand-building services. BrandPartners Group founded BrandPartners Europe, based in London, in 2005 to spearhead expansion into international markets.
In May 2005, BrandPartners Group formed Grafico International, to diversify its target markets reach. With offices in Stamford, CT, New York City and White Plains, NY, Grafico is a full-service advertising and marketing communications firm with a particular emphasis on sub-prime retail financial service centers.
BrandPartners Group’s principals have a long track record of investing, managing, and financing companies, as well as recognized expertise in branding and brand building.